Tuesday, January 18, 2011

Soft and dry? Levi's introduces `waterless' denim (AP)

This product image courtesy of Levi's shows Levi's Waterless Jeans for men. Levi's now offers a denim collection, with styles for men and women, that reduces the amount of water used in the finishing process by an average of 11 gallons per pair. (AP Photo/Levi's) NO SALESAP - When Levi's washes its jeans, it's not to get them clean. It's to make them soft.


Source: http://us.rd.yahoo.com/dailynews/rss/fashion/*http://news.yahoo.com/s/ap/20110111/ap_on_bi_ge/us_fea_fashion_levis_waterless

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